The Rituals Philosophy

Happiness can be found in the smallest of things. We transform your everyday routines into moments of indulgence by means of beautiful and luxurious products. Enjoy a warm fragrant bath, a cup of speciality tea or do the dishes with a little more pleasure. That is what we are…

5 ways to Use Sunglow

We all have that one product that occupies a permanent place in our make-up bag.  The one we use every day, hope it will always be available in stores and recommend to all our friends. Well, time to start whatsapping all your fashionable besties, because Rituals has the ultimate…

The Ritual of Sakura in Five Steps

Whenever life overwhelms you, it is easy to focus exclusively on the negative things. You forget that actually, no matter what happened yesterday, each morning affords you new chances, new opportunities and new beginnings. With this in mind, we created The Ritual of Sakura, a collection inspired by the…

Spring Cleaning Rituals

We simply love the warmth and cosiness of wintertime, but there is something else that we anticipate at the end of winter even more: the start of spring. Our hearts fill with joy and positivity thanks to its rebirth, renewal and re-energising sentiment. It prompts us to make a…

10 Tips to Start Your Day Happy

Morning people Have you ever wondered how some people can be so energetic and happy first thing in the morning? They appear confident and cheerful when you’re still waiting for the second cup of coffee to kick in. They radiate positivity seemingly without any extra effort, but the reality…

Slow Travel in Japan

Thanks to the advent of the smartphone, technology follows us in our pocket wherever we go. In this way, we can be in touch with our family, friends and colleagues at any moment of the day—which is useful and convenient. However, there are times in our lives when we…

The history of Make-up

When you in front of your make-up mirror each morning, you’re probably thinking about a hundred things at once: what you’ll wear that day, what your schedule is like and if traffic will make you late for your appointments. One thing you’re probably not pondering while applying your make-up,…

Be Bold and Wear Bright Lipstick

One of the most popular beauty trends of the moment is using bright and uniquely-coloured lipstick to make your mouth pop.  It’s been embraced by many A-listers as of late, including everybody from Rihanna to Emma Stone to Salma Hayek. And because these ladies all have vastly different skin…

Why Every Man Needs an Ice Shower

In ancient Japan, the Samurai warrior class was known to prepare for battle by withstanding many physical and psychological challenges. One of the most infamous ones, requiring strength of both mind and body, was their tradition of standing beneath an ice-cold waterfall for several minutes.  Through this intense experience,…

The Ritual of Daily Skin Care

We’ve all committed the ultimate beauty sin at one time or another: sleeping in full make-up because we’re too exhausted to bother removing it. Waking up the next morning with racoon eyes and our pillows streaked with foundation, the worst damage is not even visible to the naked eye….