Fall in Love with Our Newest Springtime Launches

Spring is the time for renewal and Rituals is celebrating by launching several innovations—just in time for the warmer weather. Discover the new additions to our already amazing collection and fall in love with your favourite springtime ritual. Karma is Back and Here to Stay! The Ritual of Karma…

Slow Food For The Soul

The slow food movement is all about taking a little time to think about what our food can do for us, where it comes from and its impact on the environment. It is better for us and naturally brings more balance and variety into our lives—and kitchens. An important…

Introducing MadC: Express Your Soul

What happens when the world’s most famous female street artist teams up with Rituals? An exceptional piece of artwork is created, forming the basis for the design of our new Limited Edition. Full of passion, MadC bares her soul in an authentic, colourful and dynamic visual language which she…

The Ritual of Sakura in Five Steps

Whenever life overwhelms you, it is easy to focus exclusively on the negative things. You forget that actually, no matter what happened yesterday, each morning affords you new chances, new opportunities and new beginnings. With this in mind, we created The Ritual of Sakura, a collection inspired by the…

5 ways to Use Sunglow

We all have that one product that occupies a permanent place in our make-up bag.  The one we use every day, hope it will always be available in stores and recommend to all our friends. Well, time to start whatsapping all your fashionable besties, because Rituals has the ultimate…

The history of Make-up

When you in front of your make-up mirror each morning, you’re probably thinking about a hundred things at once: what you’ll wear that day, what your schedule is like and if traffic will make you late for your appointments. One thing you’re probably not pondering while applying your make-up,…

Be Bold and Wear Bright Lipstick

One of the most popular beauty trends of the moment is using bright and uniquely-coloured lipstick to make your mouth pop.  It’s been embraced by many A-listers as of late, including everybody from Rihanna to Emma Stone to Salma Hayek. And because these ladies all have vastly different skin…

Why Every Man Needs an Ice Shower

In ancient Japan, the Samurai warrior class was known to prepare for battle by withstanding many physical and psychological challenges. One of the most infamous ones, requiring strength of both mind and body, was their tradition of standing beneath an ice-cold waterfall for several minutes.  Through this intense experience,…

The Ritual of Daily Skin Care

We’ve all committed the ultimate beauty sin at one time or another: sleeping in full make-up because we’re too exhausted to bother removing it. Waking up the next morning with racoon eyes and our pillows streaked with foundation, the worst damage is not even visible to the naked eye….

Introducing The Ritual of Cleopatra Make-up Collection

For centuries, women have turned to make-up to enhance their natural-born beauty. Though the ingredients and ways of applying make-up have changed, one thing has remained the same: we all want to look our best whenever possible. Unfortunately, make-up often acts as an irritant, clogging pores and causing unsightly breakouts. Our response…