Nighty-night and Sleep Tight: Soothing Your Baby with the Power of Rituals

Rituals benefit people of all ages, but babies in particular thrive on a daily sequence of events. The more regularity in a little one’s life, the greater the chance that the brain and body develop properly: this is an excellent reason for every parent to practice daily rituals with…

The Rituals Philosophy

Happiness can be found in the smallest of things. We transform your everyday routines into moments of indulgence by means of beautiful and luxurious products. Enjoy a warm fragrant bath, a cup of speciality tea or do the dishes with a little more pleasure. That is what we are…

How Good Karma Can Inspire Your Best Summer Ever

Summer is right around the corner and with it comes the opportunity to be in nature, preferably with our friends and family. Time to slow down, bask in the sun and create some meaningful memories—and there’s no better way to have a pleasant summer than by making an effort…

The Ritual of Karma: An Inspirational Collection to Encourage Good Deeds

The term “karma” is thrown around a lot in popular culture, but what is its literal definition? From the original Sanskrit, karma means “actions or deeds.” Less literally, it preaches the concept that you get what you give—put positivity out into the universe and it will be returned to…

Introducing MadC: The Artist Who Creates from Her Soul

World-famous street artist MadC, born Claudia Walde in Bautzen, Germany, has made an entire career out of expressing her soul.  By immersing her studio in the fragrance from our new Summer Limited collection, she created a gorgeous work of art evocative of the scents of verbena and petit grain….

Apaixone-se pelos nossos novos lançamentos de Primavera

A Primavera é sinónimo de renovação e a Rituals celebra-a lançando várias inovações – mesmo a tempo para o clima mais quente. Descubra que produtos foram adicionados às nossas coleções maravilhosas e apaixone-se pelo seu ritual de primavera favorito. A linha Karma voltou e está aqui para ficar! A…

How to Express Your Soul?

Have you ever stopped to wonder about your soul? How does the soul make us who we are and guide us in the choices that we make? Discovering ways to uncover, nurture and express your soul can be life-changing. Our soul is our spiritual side, regarded as immortal. It…

Dancing for Her Life

One of the truest, most authentic ways of revealing our deepest selves is through our creativity. Michaela DePrince, a Sierra-Leonean-American ballerina who defied all odds to make her dream of dance a reality, is just one example of how artistic expression can celebrate the soul. Watching Micaela DePrince perform…

Slow Food For The Soul

The slow food movement is all about taking a little time to think about what our food can do for us, where it comes from and its impact on the environment. It is better for us and naturally brings more balance and variety into our lives—and kitchens. An important…

Introducing MadC: Express Your Soul

What happens when the world’s most famous female street artist teams up with Rituals? An exceptional piece of artwork is created, forming the basis for the design of our new Limited Edition. Full of passion, MadC bares her soul in an authentic, colourful and dynamic visual language which she…