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Whenever life overwhelms you, it is easy to focus exclusively on the negative things. You forget that actually, no matter what happened yesterday, each morning affords you new chances, new opportunities and new beginnings. With this in mind, we created The Ritual of Sakura, a collection inspired by the annual Hanami ceremony of Japan. Every year, people gather together to celebrate the blooming of Sakura, or cherry blossoms, before the wind and the weather take them away again. The Sakura are a metaphor for life itself: beautiful yet fleeting, and therefore precious.

The Ritual of Sakura collection exists because we want to remind you to celebrate every day as a new beginning. Containing the delicate perfume of cherry blossom enriched with organic rice milk, the Sakura products were designed to renew body and soul.

Read on for five steps to help you enjoy every wonderful moment that blows your way.

1. Scrub the stress away.

The first step towards a renewed, soft skin is The Ritual of Sakura Body Scrub, containing a luxury combination of organic sugar and softening oils.  Because it’s sugar-based, it’s designed to nourish and revitalise even the driest of skin. Simply massage the body scrub into damp skin using a rotating motion, then rinse off with warm water. This exfoliation process should be completed 1-2 times per week for soft and glowing skin.

2. Cleanse the body.

The Ritual of Sakura Shower Foam combines Cherry Blossom and Organic Rice Milk to leave your skin smelling delicious and feeling silky soft. Squeeze a small amount into your hand, add water and watch it transform into rich, fragrant foam. The only thing left to do is feel pampered and relaxed.

3. Nourish yourself.

In order to enhance your experience and maintain your skin’s moisture balance, treat yourself to The Ritual of Sakura Body Cream. Its special whipped consistency makes it easy to apply and quickly absorbent so it won’t interfere with dressing for the day. Even with this convenience, it remains a deeply nourishing moisturiser that won’t leave a sticky residue.

4. Scent the soul.

After you’ve scrubbed, washed and moisturised, continue the renewing Ritual of Sakura with the Bed and Body Mist, a delightful fragrance containing Cherry Blossom and Organic Rice Milk that covers your revitalised skin with fine dew. Spray it on bed linens as well to enjoy it while going to sleep or waking up. The effect of this delicate scent will stay with you the entire day.

5. Give yourself a hand.

The final step in The Ritual of Sakura is ensuring that your hands receive as much attention and care as the rest of your body. The Hand Balm SPF 15 is specially developed to soothe and soften dry hands while also protecting them against the sun and aging. And just like the rest of the product range, the balm contains the fresh fragrance synonymous with Sakura.

With these five steps, we’re confident that you can go out in the world feeling refreshed, renewed and remembering to celebrate each day as a new beginning.

This post is also available in: Dutch Spanish French German Portuguese (Portugal) Swedish

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