Pleasure is the flower that passes; remembrance, its lasting perfume.
The ancient art of perfume
The ancient Egyptians were most likely the founders of modern day perfumes. Thousands of years ago they would burn wood, herbs and resins over a fire to release a pleasant fragrance that would appease the gods. This aromatic substance was called Per Fumum, which translates in plain English: by smoke.
At first this practice was only reserved for religious events. But over time perfume became a luxury of the royals who had it manufactured for personal use. Legend states that Cleopatra seduced Caesar with her beauty and with copious amounts of perfumed oil and when the tomb of Tutankhamen was opened they retrieved containers filled with fragrant water. Undoubtedly to make his stay in the afterlife more pleasant and fragrant.
Perfume catches on
The Greeks soon followed in their fragrant footsteps. They improved the techniques of the Egyptians and used extraordinary amounts of perfume; they even created different fragrances for different body parts! At some moment in time it was considered overused. There was a restriction on the sale of perfume because of this sentiment, but it had no effect. Perfume remained the best sold product in ancient Greece.
New methods, new ingredients.
Later the composition of the fragrant substance would change, as well as the application.
A Mesopotamian chemist by the name of Taputti is considered to be the first named perfumer in the world. He mastered the art of perfume and traces of perfume factories at least 4000 years old have been recently found.
Fast forward to Persia where the steam distillation was invented. This started off an era that generated a whole new brand of perfumes created from oils extracted from flowers.
The Romans had a nose for fine fragrances as well. Incense was highly popular during the reign of Nero who was said to have burnt more incense than the Arabs could manufacture. They would sprinkle their horses and dogs and even their walls and floors with perfume. Too bad they didn’t have Rituals in those days, a bottle of fragrance sticks would have done the trick with much more ease.
Today perfumers create the most innovative and sensational perfumes you can imagine. In a market that is expected to exceed $36 billion in sales by 2017 you’re in if you can get a piece of the action. The finest fragrance laboratories and perfume specialist are constantly working out what the next new successful fragrance will be. And although the methods have greatly improved and the compositions of perfumes are much more refined and complex than in ancient times, those earliest ingredients like flowers, herbs, spices and oils are still being used today.
The Fragrance Lab
Never change a winning team. Past and best practices are valuable for a reason. And that is precisely why we use ingredients already used in ancient rituals thousands of years ago. And we have them composed and manufactured by the best perfumers in the world. www.rituals.com
Leaves us with only one question:
What do you find a perfect perfume?