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Ever wondered where our name comes from? We believe in helping you slow down and turn everyday routines into more meaningful rituals. Our body and home collection is divided in six rituals that you can treat yourself to whenever you need some me-time.


The Ritual of Sakura — Celebrate each day as a new beginning

For centuries, the Japanese have celebrated the annual flowering of the Cherry Blossom. These Cherry Blossoms – or Sakura – mark an awakening of nature and symbolise that beauty is only momentary. Inspired by this tradition, our Sakura collection reminds us to appreciate life and aims to make each day feel like a new beginning.

Discover the Ritual of Sakura here.


The Ritual of Dao – Your path to inner peace

Dao is an ancient Chinese philosophy centred on achieving balance between Yin and Yang. This enables you to experience a harmonic flow where you’ll feel that everything is perfect; just as it is. Simply take the time to slow down and allow a long warm bath to help you find inner peace and tranquillity in your life.

Discover The Ritual of Dao here.

Laughing buddha

The Ritual of Laughing Buddha – Smile and the world smiles back

In ancient China, 1100 years ago, the Laughing Buddha was a famous monk whose legendary smile brought happiness wherever he went. Inspired by his story, our Laughing Buddha collection brings a touch of happiness to your everyday life. It simultaneously reminds us of how simple it can be to make a positive impact on other people’s lives.

Discover The Ritual of Laughing Buddha here.

Hammam (2)

The Ritual of Hammam – A purifying ceremony for body and soul

The Hammam is one of the oldest cleansing traditions in the world. It is a purifying steam bath experience for both body and soul. This ancient custom inspired us to create a modern Hammam collection for your home. Close your eyes and feel the warmth of your own personal wellness ceremony.

Discover The Ritual of Hammam here.


The Ritual of Ayurveda – Inner harmony brings natural beauty

Ayurveda originated more than 5000 years ago in India. This philosophy is based on restoring inner harmony through the old practice of cleansing and nurturing your body and soul. Find inner harmony with our Ayurveda collection and beauty will come naturally.

Discover The Ritual of Ayurveda here.

Samurai 1440 x 765

The Ritual of Samurai – Groomed to perfection

The ancient Japanese Samurai warriors paid great attention to their personal appearance. Their careful grooming traditions were aimed at creating an appearance that builds power, control and confidence to support their battles and challenges. Inspired by these warriors, we created the Samurai collection for men.

Discover The Ritual of Samurai here.

This post is also available in: German

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